TAKE ON PRIMETIME WITH
CONNECTED TElEVISION
DID YOU KNOW?
87 percent of consumers reported using over-the-top devices (smartphone, computer, tablet) when watching digital content on a connected TV in order to:
Text with friends about a show or movie
Search for information about an actor, movie or show
Search for reviews of a product that they saw on a TV commercial
Post on social media about a commercial
WHY CONNECTED TV
Compliment digital advertising purchases by offering a visual reminder on a popular streaming services such as Hulu, Amazon or Netflix.
Advertise on the World’s Premier Sites & Primetime TV
Harnesses the power of Primetime TV combined with the reach of digital advertising.
Reach a Global Market - FAST
Connected advertising allows large corporations and family owned businesses to compete on the same global scale. Over 180 Million people have connected TV - covering an estimated 71.6% of all U.S. Households
Work Smarter not Harder
By utilizing machine learning media trading algorithms we are able to make advertising decisions based on data-backed consumer behavior.
Measure Brand Awareness
Connected TV brings a whole new level of accountability and measurement to your marketing strategy. With this medium, data and targeting are more in line with your paid advertising campaigns than they are with a traditional approach.
HOW WE DO CONNECTED TV
Programmatic
Demand Side Platform Advertising and Ad Networks are often the jumping off point for businesses new to CTV due to their wide reach, lower spending minimums, cheaper cross-screen blended CPMs (CTV + mobile video), sophisticated target audience segmentation, and available reporting options.
Platform Direct
We work with Connected TV’s most popular platforms to place your brand in front of the best audiences. With the help of our unique process any company can tap into the web of channels and networks without the exorbitant costs of traditional television advertising.
Publisher Direct
For large TV and OTT app advertisers who want to guarantee placement in specific programs or platforms (e.g. HULU, FOX NOW), publisher direct may be the best option. It is important to remember that most OTT apps have competitive restrictions set in place limiting the number of advertisers they are willing to accept.
CONNECTED TV
ADVERTISING Units
:15 / :30 / :60 second spot
Over-The-Top (OTT)
Addressable Television
In-Stream
Out-Stream
Programmatic Video (plus CTV)
Our team will guide you on targeting, channels, & strategy - bringing you the best media plan to execute.
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YOUR CONNECTED TV CAMPAIGNS
Get in touch with our team 24/7
We can’t wait to discuss your connected television strategy!